MLB's Texas Rangers Expand Partnership with SureAthlete to Elevate Coaching Communication, Accelerate Development and Improve Talent Evaluation


MLB's Texas Rangers Expand Partnership with SureAthlete to Elevate Coaching Communication, Accelerate Development and Improve Talent Evaluation

Award-Winning SureAthlete platform provides Ranger’s managers, coaches, and staff with real-time communication coaching tools and development solutions and the talent acquisition team with advanced analytics and powerful, precision insights about prospective talent and their potential impact on team chemistry and performance.

CHICAGO, IL – February 8, 2023SureAthlete – a division of technology innovator SurePeople – today announced the expansion of its partnership with Major League Baseball’s (MLB) Texas Rangers organization. Now in its second year, the partnership includes the use of SureAthlete’s award-winning platform, including solutions such as the Coaches Toolkit, which empowers managers, coaches and staff with science-driven communication coaching and development tools to maximize athlete and team performance, and SureAthlete’s next-gen Talent Acquisition Analysis and Recruitment solution across the Ranger’s entire farm system, consisting of six Minor League teams.

SureAthlete’s platform is powered by a patented People Science OS, including Prism, the industry’s most comprehensive psychometric algorithm. Prism provides talent acquisition teams with “portraits” of each prospective recruit across 54 key traits and attributes in areas such as Personality, Personality Under Pressure, Decision Making, Motivation, Conflict Management and Fundamental Needs.

“During the 2023 season, we’re excited to offer the Texas Rangers additional solutions which will improve one-on-one communication, build trust, maximize performance and increase their ability to collaborate as part of a high-performance team,” said Sean Flynn, SurePeople’s President, Sports & Education. “Our partnership also helps the Rangers' reveal prospective recruits’ greatest strengths and blind spots, how they relate to other players and coaches, what motivates them and how they will perform under pressure.”

Texas Rangers Director, Amateur Scouting Operations, Adam Lewkowicz added: “SureAthlete allows our talent acquisition team to leverage advanced analytics so we can better understand how prospective talent will impact team chemistry and performance. Utilizing Prism’s insights in our scouting process has improved our decision making.”  To date, more than 600 prospective Rangers recruits have taken Prism.

During the 2023 season, Prism’s insights will be made available to coaching staffs in the form of Coaching Cards which provide coaches with actionable insights about how to precisely communicate to get each athlete in their best, game-ready mindset.

In 2021 and 2022, Prism was awarded the Gold Excellence in Technology award from analyst firm Brandon Hall Group. The Excellence Awards is the longest-running and most prestigious awards program in human capital management, recognizing best-in-class technologies based on breakthrough innovations, unique differentiators, value proposition and measurable results


About SurePeople

SurePeople is a technology innovator specializing in People Science. SurePeople’s patented People Science OS powers the Company’s five distinct brands, including SureAthlete, for professional and collegiate sports organizations; HealthforceX, for hospitals and health systems; WorkforceX, for medium and large businesses; Better Us, for unions and membership organizations; and Prism, for consultants, executive coaches and trainers. The SurePeople brands’ solutions – across employee experience, leadership development, team optimization, talent strategy, digital transformation and mergers & acquisitions – have been recognized for innovation and impact by leading research and analyst firms such as Brandon Hall Group, Deloitte Consulting and Training Industry. Learn more at, subscribe to our blog, Evolve, and follow us on LinkedInTwitter and Facebook.  


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