Baseball Winter Meetings Showcase How SureAthlete’s People Science is Helping MLB Teams to Improve Coaching Effectiveness and Team Performance


Baseball Winter Meetings Showcase How SureAthlete’s People Science is Helping MLB Teams to Improve Coaching Effectiveness and Team Performance

MLB coaching staffs, players and front offices are using SureAthlete’s real-time communication coaching tools, development solutions and analytics to elevate team communication, accelerate athlete development and improve talent evaluation analysis

CHICAGO, IL – February 24, 2023 – Major League Baseball’s annual Winter Meetings are one of the sport’s most important off-season events, attracting representatives of all 30 MLB teams and their minor league affiliates. At the 2022 conference this past December, SureAthlete – a division of technology innovator SurePeople – was invited to showcase its award-winning athlete development, communication and analytics platform to hundreds of managers, coaches and front-office personnel.  

Already in use by multiple MLB teams, SureAthlete’s platform is powered by a patented People Science OS, including Prism, a psychometric algorithm that provides comprehensive “portraits” of each coach and player across 54 key traits and attributes in areas such as Personality, Personality Under Pressure, Decision Making, Motivation, Conflict Management and Fundamental Needs. 

The combination of Prism’s insights and platform solutions, such as the Coaches Toolkit, empowers coaching staff to understand how to communicate with each player to inspire their best game-ready mindset, as well as more effectively navigate relationship and team dynamics. At the same time, players can increase their self-awareness and enhance Emotional, Relational and Team intelligence, improving their relationships with teammates and coaches. 

“We showcased our solutions to representatives from the MLB League Office, nearly every MLB team and their affiliates during the Winter Meetings. There was tremendous interest around leveraging People Science to elevate one-to-one communication, strengthen team chemistry and maximize team performance,” said Sean Flynn, SurePeople’s President, Sport & Education. 

Teams such as the Texas Rangers are also using SureAthlete to improve talent evaluation analysis. Adam Lewkowicz, Director, Amateur Scouting Operations, said: “SureAthlete allows our talent acquisition team to leverage advanced analytics so we can better understand how prospective talent will impact team chemistry and performance. Utilizing Prism’s insights in our scouting process has improved our decision making.” To date, more than 600 prospective Rangers recruits have taken Prism.


About SurePeople

SurePeople is a technology innovator specializing in People Science. SurePeople’s patented People Science OS powers the Company’s five distinct brands, including SureAthlete, for professional and collegiate sports organizations; HealthforceX, for hospitals and health systems; WorkforceX, for medium and large businesses; Better Us, for unions and membership organizations; and Prism, for consultants, executive coaches and trainers. The SurePeople brands’ solutions – across employee experience, leadership development, team optimization, talent strategy, digital transformation and mergers & acquisitions – have been recognized for innovation and impact by leading research and analyst firms such as Brandon Hall Group, Deloitte Consulting and Training Industry. Learn more at, subscribe to our blog, Evolve, and follow us on LinkedInTwitter and Facebook.  


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